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Microsoft: It's Victory Or Bust! 26/06/2008 | 16:57

DC R1D3R, 26/06/2008 - Whilst conducting his interview with MCV, Microsoft EMEA’s European VP of strategic marketing for interactive entertainment, David Gosen, promised that it's basically victory or bust for the company as far as capturing the European market is concerned and that heavy investment in the market from MS will enable the Xbox 360 to stay ahead of Sony's PS3. Gosen said: “We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We’re not here to come second or third.” More after the break. David Gosen Gosen went on and continued to say: “We are going to invest to win in Europe. There is no question about that.We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest.” Strong words from Gosen indeed, and with Sony reporting losses of 3 Billion dollars, Microsoft, with the right strategy, will be in a very good position to capture the European market. Source: mcvuk

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